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KamaGames said its 2020 revenue rose 38% to $125.1 million. That makes for a sixth consecutive year of revenue growth, and the growth rate was 1.5 times the average of 24.4% for the social casino market and double the 18% growth rate of mobile games.
2 days ago That makes for a sixth consecutive year of revenue growth, and the growth rate was 1.5 times the average of 24.4% for the social casino market and double the 18% growth rate of mobile games.
Games such as Pokerist have made Dublin, Ireland-based KamaGames, which bases much of its operations in Eastern Europe, into the largest European social mobile poker operator, the company said.
The 10-year-old company has 250 employees, and it has reached 150 million unique players (and 4 million monthly active users). The company doesn’t disclose its actual profits, but KamaGames CEO Andrey Kuznetsov said in an email to GamesBeat that the company hit record profits.
“KamaGames has always held a strong focus on the regular rollout of new high-quality games, features, and mechanics that serve to keep our players constantly engaged with our apps,” Kuznetsov said. “This has been a pivotal element in our continuing growth in the social casino space, ahead of the overall market. Another core component of our success is our strategic partnerships with iconic and globally recognized brands. In 2020, we teamed up with the famed Hard Rock International to bring Hard Rock Blackjack to fruition while also working with a number of top UFC athletes. More recently, we continued in this trend with the announcement of our latest partnership with the well-known sporting brand, All Elite Wrestling.”
KamaGames attributes its growth in 2020, in part, to the rollout of new content and updates of games hosted within its apps. Among these 2020 updates are the launch of new poker and blackjack tournaments, new benefits for VIP players, and new in-game events. Those new events include ratings, various promotions, along with new slots, video poker machines, and more. The company focused on advertising monetization and customer relationship management.
Above: Andrey Kuznetsov, CEO of KamaGames
“2020 was a year that certainly was different from all those previous to it,” Kuznetsov said. “On one hand, the pandemic significantly affected the working process. We had to adapt to the situation and begin work remotely. On the other hand, the social casino and mobile games market increased significantly. In 2020, we fulfilled almost every goal we outlined for ourselves at the beginning of the year. Now, the priority for KamaGames is the continuing development and improvement of the products in our portfolio.”
In 2020, KamaGames’ flagship title, Pokerist, remained the third largest social poker game in the world and the leader in 12 countries. KamaGames also rose to become the No. 1 poker app by revenue on iOS in Spain. Besides the Hard Rock Blackjack game, the company also launched Durak, a game for the Eastern European market.
“The stand-out feature of Hard Rock Blackjack is the inclusion of high caliber, 3D versions of classic casino table games including roulette, craps, baccarat, and of course, the core title within the app, blackjack,” Kuznetsov said. “In addition, this includes a number of other casino-style games such as slots and video poker, familiar to even the most casual of players. The game has been growing steadily since launch and we are planning an update to its current offering very soon.”
Above: You can play roulette in the Hard Rock Blackjack app.
KamaGames’ second-largest product, Blackjackist, also grew by more than 40% in revenue, more than half of which came from the U.S. Blackjackist is the global leader among social blackjack games, the company claims.
“Durak was originally released in August of 2020 and since then, KamaGames has made strides to adjust and improve this offering, resulting in already impressive gains,” Kuznetsov said. “We experienced approximately 1.5 million downloads for the first two months, not to mention first-day retention (RR1) rates consisting of over 45%. We fully intend to keep developing this product with the greatest confidence that, given time, it will continue to grow in both revenue and player numbers.”
The company’s other games also remained leaders in their market in the previous year. For instance, Roulettist showed 70% revenue growth and is still the largest social roulette game in the world.
Another key component to KamaGames’ success in 2020 was the cultivation of key partnerships with quality brands such as the Hard Rock. KamaGames also created ad campaigns with global UFC athletes such as Tony Ferguson, Colby Covington, and UFC champion Petr Yan.
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As the Covid-19 continues to run wild across the world, new mutations threaten to make the approved vaccinations obsolete. As a consequence, many people have remained in doors, working from home. Additionally, they are spending more time online, be it on their mobile devices or computers.
Social Casino Games
Two industries that saw major growth in online activity throughout 2020, were social gaming platforms and online gambling sites. Even though these industries fall under different definitions, they’re both considered gambling. Yet one is with fake money and the other is with real money. So, let’s see which is better.
Social Casino Games
As their name suggests, social games are meant for playing with your friends. You can play most social casino games through Facebook or directly on mobile apps. These games are designed to keep you playing them for many hours. Every time you play you unlock new features and rewards, that can be in the form of new slot games or extra free chips.
The social aspect of the game usually requires you to log in with your Facebook account details. This will usually give the game access to your Facebook friends list and will display your game activity to them. If your friends play too, then a rivalry starts to see who the better player is and who reaches the highest level.
However, you are only. playing with fake money. And when your chips run out, you either have to wait a day until your next batch of free chips are awarded or you can buy chips with real money. So, you’re spending money to play online slot games but everything you win is worth nothing. You cannot withdraw any money from these games. So, all you have to show for it is just bragging rights among your friends.
Real Money Casino Games
In India it is estimated that there are over 500 million active smartphone users daily. Online casinos have created an opportunity for gamblers to gamble for real money from anywhere in the sub-continent. So, Indians do not have to travel all the way to Goa to gamble at a land-based casino.
Online casino sites have wide selections of real money casino games. These include online slots, live casino games and lottery. But the most popular games in India are Andar Bahar and Teen Patti games.
All you need to do to start playing is make a real money deposit into your account. Today most Indian casino sites support all local deposit methods, such as PayTM, Netbanking and PhonePe. So, depositing money and withdrawing winnings is fairly easy.
Pros and Cons
One of the major issues with any form of gambling is addiction. Gambling addiction can lead to serious financial problems as well as personal issues within the family. Whether you’re depositing large sums of money in an online casino or buying more chips in a social casino game, in the end you’re still gambling your money away. Therefore, it’s very important to have certain measures in place to protect you from this happening.
At licensed online casinos, only players of 18 or older are allowed to gamble, and they have special responsible gambling features that allow you to set limits on your account. However, on social casino games there is no age restriction, because they fall under the “disguise” of not gambling with real money.
In some countries they’ve realized the threat of gambling addiction in minors due to social casino games. Just because you’re playing with fake money doesn’t make it any more different than gambling with real money. The same thrills and excitement that get your blood rushing every time you hit a big win are present in both. So, minors are developing addictive gambling behaviour from a young age, without any systems in place to protect them.
Conclusion
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Even though gambling has a bad reputation in our society, licensed casino sites are the safest platforms to use. Online gambling has strong regulation policies in place to protect players. However, social gaming platforms do not, and the threat of minors developing gambling addictions from a young age is a major concern that needs to be addressed.
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The biggest issue is that online casinos offer real gambling, whereas social casinos games do not. And this allows the latter to operate legally in countries where online gambling is illegal. So, some companies may use this as a loophole to generate more revenue from restricted markets.
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To conclude, if you want to play a game of Teen Patti, then you’re better off playing real money casino games. You can withdraw your real money winnings and you can gamble responsibly too.